FranchiseUP is based in London, United Kingdom, and offers technology and systems review (FranchiseUP 360), technology investment and growth roadmaps, and full stack development. Areas served: UK and international franchise networks; says it runs live systems for clients in 28 countries.
- Founded
- 2024
- Based in
- London
Visit website (opens in a new tab) franchiseup.com
FranchiseUP is a London technology consultancy set up to serve franchise businesses, and its usual starting point is an audit: a review of every system your network runs, benchmarked against the market and named competitors, ending in an investment roadmap. It was launched in 2024 by the team behind Locationify, which says it has supported franchisors since 2018.
What the technology review gives your head office
The FranchiseUP 360 review is aimed at senior leadership. You get a health check of your business critical systems and processes, a comparison with the market and with specific rivals, a prioritised list of fixes, and a roadmap that sets out the expected revenue return of each investment option. Its contact page offers this audit to British Franchise Association members, and the BFA lists FranchiseUP among its supplier members.
How a project runs
Work follows six stages: goals and planning, an audit of your current set-up, the growth roadmap, build and testing, systems integration, and training for your staff. Each build is shaped around your own KPIs and has a named technical lead and business lead, and the team can work alone or alongside your in-house developers. That suits a franchisor that already has some systems and wants them joined up rather than replaced.
Services you can buy
- Technology and systems review (FranchiseUP 360)
- Technology investment and growth roadmaps
- Full stack development: websites, microsites and Power Apps
- Systems integration and automation
- CRM, loyalty and POS integration
- Business intelligence, data warehousing and GDPR management
- Salesforce and Adobe lead and sales funnels
- Marketing automation and Google and Meta set-up
- Vendor selection and technology licensing
- Staff training and development
- Websites, microsites, Power Apps and interfaces built for franchise networks.
- Integration and automation of data, content, data feeds and APIs across the customer journey.
- CRM and loyalty work, including lifetime value tracking, POS integration and loyalty apps.
- Business intelligence, data cleansing, warehousing and GDPR management.
- Lead and sales funnels on Salesforce and Adobe, with attribution and identity management.
- Marketing automation, Google and Meta set-ups and dynamic creative.
It says it handles vendor selection and licensing with partners including Microsoft, Google, Amazon, Oracle, Meta and SAP, in more than 23 markets, and that its clients run from single new franchises to groups with more than 15,000 locations. Named case studies are Dentsply Sirona, SureSmile and Sprint Mobile. Prices are not published.
Who you will deal with
- Darren Goldie Director of Franchise Up Limited on Companies HouseCEO
- Kamila ObinecheVP, Franchise Growth
- Gustaf JilkenVP, Sales
- Hossein HoussainiVP, Strategy
- Mark SkinnerOperations Lead
- Chris WilsonTechnical Lead
Named by FranchiseUP on its own website: franchiseup.com.
Darren Goldie is chief executive and the company director on the Companies House record. Kamila Obineche leads franchise growth, Gustaf Jilken sales and Hossein Houssaini strategy, with Mark Skinner as operations lead and Chris Wilson as technical lead.
Other franchise technology firms to compare
If you would rather buy a ready-made platform than commission a build, Target Cloud sets up a white-label franchise CRM with a separate system for each franchisee, and Franscape covers bookings and royalty collection in one product. Web Alliance in Northampton builds bespoke franchise systems with no ongoing licence fee. You can see more options under franchise CRM, franchise software and franchise website design, or browse suppliers in London. Before you move customer data between systems, our guide to data protection in a franchise network covers who is responsible for what.
Source: franchiseup.com
Services and who each suits
| Service | Who it suits |
|---|---|
| FranchiseUP 360 technology and systems review | Franchisor senior leadership planning technology investment. |
| Technology audit for BFA members | British Franchise Association member franchisors. |
| Full stack development and systems integration | Franchise networks, from single new franchises to groups with 15,000+ locations. |
| CRM and loyalty customisation | Franchise businesses aiming to retain more customers. |
Source: franchiseup.com (how we do it, contact us, page 3, what we do).
Registers and regulation
| Register | Listed as | Status |
|---|---|---|
| Companies House | Franchise Up Limited (15183149) | Active, incorporated 3 October 2023; director Darren John Goldie |
| British Franchise Association member directory | FranchiseUp | BFA supplier member |
Checked on the official registers on 9 November 2026. Each register name links to the entry.
Fees
Not published; pricing on enquiry
Brands and products
- FranchiseUP 360
- Locationify
Certifications and memberships
- British Franchise Association supplier member
- ICO registration ZB627786
Details from FranchiseUP’s own published information (source: franchiseup.com, checked 9 November 2026).
Where to find FranchiseUP
Map loads here.
3rd Floor, 10 Bolt Court, London EC4A 3DQ
View a larger map (opens OpenStreetMap in a new tab) Get directions (opens OpenStreetMap in a new tab)
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