Web Alliance

Web Alliance builds franchise management software around your network’s own processes, so your head office and your franchisees work in one system made for the way you already operate. The Northampton company says it has delivered software and IT consultancy since 2006. Its bespoke systems carry no ongoing licence fee and you own the finished system, which makes it one of the franchise software options for networks in the United Kingdom that want a build rather than a packaged product.

What your franchise network gets

You get separate franchisor and franchisee portals. Each franchisee runs day-to-day work from a personal dashboard, while you see performance reporting across every location, which the company says helps keep the brand consistent (see our guide on keeping standards consistent across a network). It lists real-time messaging, email integration and custom communication channels, plus calendars, event management, notes, reminders and notifications. A client portal lets each franchise give its own customers access, the part of the build that overlaps with a franchise CRM. Its franchise page names restaurant franchises among the sectors it builds for.

A pubs and bars franchise it is building for

For Bear Line Cleaning, a franchise serving pubs and bars across the UK, Web Alliance describes a system for franchise owners, the pubs and clubs themselves, technicians working for franchisees and admin staff who oversee franchises and visits. The feature list covers portals for pubs, managers and technicians, recording site visits that sites can then log in to view, reminders and appointment scheduling for franchisees, and no cap on franchises, technicians or users. That is the kind of booking and field operations work a service franchise with mobile staff needs.

Who you will work with

Knowing the names in advance lets you see who will scope, build and look after your system. The firm says it began as a sole trader and is now a family business with offices on two continents. Its team page lists, among others:

• Ashish Kumar, Managing Director
• Iram Gilani, Creative Director
• Shailesh Kumar, Production Manager, DOEACC B Level, with 14+ years as a project manager
• Aditya Prakash, UI & Build Head, M.Sc. (CS)
• Alin Enache, Account Manager, BSc Software Engineering (1st)
• Liza Gilani and Jayden Taylor, Account Managers
• Damien O’Dwyer, System Analyst

Support after launch

Three months of free support come included, then optional maintenance packages cover updates, bug fixes, performance tuning and security patches. You raise tickets through an online support system, and the company says it resolves 80% of issues within a couple of hours and the rest within around 48. It says each system is built responsive and tested on desktops, laptops, mobiles and common browsers. Account managers learn your current working style first, and software consultancy is offered on its own or as the first stage of a build.

Wider software work

Beyond franchise systems, Web Alliance builds bespoke CRM and ERP systems, databases, customer portals and iOS and Android apps, and revamps legacy systems a vendor no longer supports. WAMRAD is its CRM-to-ERP product for SME manufacturers, and it can also connect eBay and Amazon shops to one admin area. It says it has worked with industrial firms, multinationals, public sector bodies and SMEs, from a florist in Birmingham to the government of Tanzania, where it automated ministries and councils.

Registration

A Companies House entry lets you confirm the legal entity you would sign a contract with. The firm trades as Web Alliance and is registered as Web Alliance Limited, company number 08306747, a number it publishes on its own site. When we checked the Companies House register on 5 November 2026 it showed the company as Active, incorporated on 26 November 2012, with its registered office at 3 Duncan Close, Moulton Park Industrial Estate, Northampton. Ashish Kumar and Iram Gilani appear there as active directors.

How the firm charges

For WAMRAD the firm publishes its prices, so you can budget before you book a demo. There is a one-time setup fee of £300, then £300 per month for up to 10 users and £10 per user, per month for additional users. Customisation costs £95 + VAT an hour as standard, with lower rates for bigger jobs: £85 per hour + VAT for 2 to 10 hours, £75 for 11 to 20, £65 for 21 to 30 and £55 for 31 to 40, and module package pricing for 41+ hours. The firm says WAMRAD can typically be running in around a week once your data is uploaded, backed by a UK-based technical hotline from 8am to 3pm, Monday to Friday.

Other franchise software suppliers listed here include OpsPal, Francore and FranchiseBase.

Source: web-alliance.co.uk/franchise-software, web-alliance.co.uk/services, web-alliance.co.uk/about-us, web-alliance.co.uk, web-alliance.co.uk/meet-the-team, web-alliance.co.uk/who-we-are, web-alliance.co.uk/wamrad, web-alliance.co.uk/bespoke-app-development, Companies House company 08306747, Companies House officers for 08306747

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