Periscope (Newgrove)

Periscope lets you draw, test and compare franchise territories on a map using travel times, postcodes and your own customer data, then give each franchisee a pack showing what their area holds. It is the location intelligence platform of Newgrove Limited, a London company incorporated in 1992. Companies House records Newgrove taking control of Technologies 4 Targeting Limited, the company behind Tech4T, on 27 March 2025, and the old tech4t.com address now forwards to the Periscope website. Tech4T’s Territory Runner system no longer appears there, so if you used it, ask Newgrove how your existing maps and data carry across.

Territories franchisees can see are fair

For franchise territory mapping, Periscope’s territory planning tools let you build areas from walk time, drive time or a radius, draw them freehand, upload shapes you already have, or work from postcodes, wards and local authority boundaries. You can view and edit several territory layouts side by side, and the software flags overlapping areas and postcode conflicts automatically. Newgrove says no GIS experience is needed.

Each territory can be checked for market coverage, where existing and potential customers are concentrated, how practical it is for a franchisee to travel, where local growth potential is strongest and where two territories may be chasing the same customers. Performance forecasting estimates sales or demand inside a territory from footfall and demographic data, franchisee packs produce tailored outputs to support franchise sales and onboarding, and the same data shows where local marketing is likely to pay back. It is listed here under franchise software.

Choosing the next site

If your franchise trades from premises, the location intelligence side of Periscope covers site selection and location planning. It combines your customer and sales data with catchments, demographics, footfall and competitor locations. It shows how far customers travel to each site and which segments you attract, finds lookalike locations that match your best performers, picks out untapped postcode areas, and forecasts profitability for a proposed site from historical sales, footfall, affluence and competition levels. A sales estimator combines market and site data to set realistic targets. This work sits within the wider property, fit-out and locations section.

Franchise work it has published

Newgrove’s franchise case study describes a European health and wellness studio brand preparing its next phase of franchise expansion. It held plenty of studio and member data but could not see which neighbourhoods would drive results, so expansion talk stayed at city level. Periscope combined studio performance and member profiles with demographic, lifestyle and affluence data, mapped where the priority audiences live neighbourhood by neighbourhood, and scored possible territories on demand, competition and travel time. Travel-time catchments showed how far members travel, which set realistic territory sizes and spacing between studios, and the team grouped high-potential micro-markets into territory types with different growth profiles.

On its home page, a franchise operations manager at a UK leisure and wellness network says the business manages over 150 franchisees across the UK and used Periscope to build custom territory models and monitor overlaps. Newgrove says it has worked with businesses, governments and NGOs for more than 30 years, that Periscope is built in partnership with Google Maps and that it is used across Europe, North America and Asia. Client logos on its home page include Anytime Fitness, CeX, itsu and Post Office.

Data you can add

Newgrove also licenses datasets to load into the maps, including UK residential and workplace census data, demographics, footfall, points of interest, retail, transport, housing, crime, public health, postal and administrative boundaries, plus an international set. That matters if your territories need to be defined by the number of target households or businesses they contain rather than by area alone.

How it charges

Newgrove does not publish prices. Periscope comes in three packages: Lite for a single location or exploratory work, Pro for multi-site comparison and bespoke reporting, and Enterprise for expansion and network planning, which adds Find and Match lookalike analysis. Every package includes setup, unlimited training and support, drawing and map editing tools, travel time and distance, and reports you can download as PDF or Excel. Newgrove says contracts are not long-term, so you can license it for one project or for ongoing use. You book a demo through its contact page, which gives its London office at One Kingdom Street, Paddington Central.

Other territory and location suppliers listed here include CACI, Atlas Mapping, BoundaryIQ and FranchiseMapp. Our guide on how to franchise a business in the UK covers where territory design fits, and the full list of franchise suppliers in the United Kingdom covers the rest.

Source: periscopemapping.com/territory-planning, periscopemapping.com/location-intelligence, periscopemapping.com/case-studies, periscopemapping.com/about, periscopemapping.com/legal, Companies House

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